Paw Tag. The tag that talks back.

A round NFC tag for a collar or harness, cat or dog, in two colourways: black with the paw raised in tan, or white with the paw sunk into pink. Whoever finds your pet taps it with their phone and sees their name, your number, and the note you choose — no app, no subscription, nothing to charge.

Buying options

One tag

Pick your colourway at checkout. Your details go on the chip, not the shell.

$7

The tags are printed and boxed — it is the $7 checkout button that is still being wired, not the product. Email to order one now and a payment link comes straight back.

Four-pack

$5 a tag. Mix the two colourways however you like — pick your four on the next page.

Not sure? See the exact page a tap opens — it’s live further down.

Mixing products? Mix Family — any four pieces $40: paw tags, cards and backpack tags in one order, shipping free. A single tag is $4.95 to post; $20 and over ships free, which the four-pack clears exactly.

Kitting out a shelter, a class or a rescue? Ten or more cards and backpack tags is $8 each. For paw tags the four-pack is already $5 each — buy as many fours as you need, or email for a real quote past 25.

Posts within 3 days · US only · returns.

Want it pointing somewhere else? Done-For-You Setup — $5, free on orders $20 and over: tell us what the tap should open — a link, your socials, or the details themselves — and we write it before it ships.

Both Replegend paw tags side by side on speckled granite: a white tag with the paw sunk into pink on the left, a black tag with the paw raised in tan on the right The white and pink paw tag alone on granite, straight down, the four toe pads and the big pad recessed into the face with the tap mark inside the big pad The black and tan paw tag close on granite, side light picking out the raised paw pads, the ring around the edge and the tap mark Dimensions: the pet tag is 34 by 40 mm, 1.68 mm thick in the body and 2.16 mm across the raised face, with a 25 mm NTAG213 inlay sealed inside
The two colourways, each on its own, and the dimensions. Photographs of the actual tags, not renders.

Bought once. Works forever.

Replacements are one per piece per year, US only, and we post them the same way we post everything else. Anything past that — a whole batch, a change of design — email and we sort it.

What it does.

Could you buy a bare NFC sticker for a few dollars and set it up yourself? Sure. This tag arrives with the chip sealed inside a solid print — nothing stuck on, nothing to peel — and the chip is yours, blank: write it once from your phone, or we write it before it ships.

The big pet-tag services want a subscription — yearly plans, premium tiers, upsells at the register. There is no plan here. You buy the object once.

The object.

Footprint
34 × 40 mm — a round tag with a keyring lobe at the top
Thickness
1.68 mm body, 2.16 mm across the raised face
Face
Two colourways. Black & tan: paw, ring and tap mark raised in tan. White & pink: the same paw sunk into the face in pink. Both smooth on the back, against the collar
Chip
NTAG213, 25 mm inlay — sealed inside at a print pause. Its 144 bytes hold a name, a phone number and a short note, about a line of text
Set up by
You, with a free phone app — here is how
Yours for life
The chip rewrites — new number, new destination, as often as you like. No renewal, ever.

What a finder sees.

Open the full page ↗

The tap opens a plain page on the finder's own phone: your pet's name, one button to call you, one to text you — with their location attached if they allow it.

The page opens in the finder's browser — nothing to install on either side. The details ride in the tag's own link — nothing is saved with Replegend, and there is no account to keep. Change them by rewriting the tag, whenever, free.

Sample details. The number is a reserved fictional one, and the page on the right is the real one — not a picture of it.

A stranger's screen, one tap after finding Scarlet.