Replegend

Backpack Tag. When your kid needs help, any phone shows who to call.

A tag shaped like the classic Japanese school backpack, clipped to any zipper — school bag, lunchbox, jacket. Made for kids out in the world, including the ones who can’t always say their name or your number: whoever helps them taps the flap, and your contact card is right there on the helper’s phone. The whole face — TAP FOR EMERGENCY CONTACT, the straps, the front pocket and the tap mark — stands proud in coral-red on a cornflower-blue body. No app, no subscription. And if the bag walks off alone, it can still call home.

Buying options

Standard

The tag, ready to ship. Your info goes on the chip, not the shell.

$15 Buy

Not sure? See the exact page a tap opens — it’s live further down.

One household, several pieces? Mix Family — any four $40: pick your four and they print and ship together, shipping free. On its own this piece is $4.95 to post; anything $20 and over ships free.

Kitting out a class, a shelter or a team? Ten or more is $8 each — cards and backpack tags, bought straight through; past 25 or engraved, we quote it.

Posts within 3 days · US only · returns.

Want it pointing somewhere else? Done-For-You Setup — $5, free on orders $20 and over: tell us what the tap should open — a link, your socials, or the details themselves — and we write it before it ships.

The backpack tag at a three-quarter angle on dark textured leather, TAP FOR EMERGENCY CONTACT raised in coral-red across the blue flap Three backpack tags fanned out in a hand, showing the tag is about as wide as four fingers The backpack tag square-on and flat: a blue backpack shape with coral-red straps, a front pocket, a keyring loop at the top, and TAP FOR EMERGENCY CONTACT across the flap Dimensions: the backpack tag is 61 by 79 mm, 1.68 mm thick in the body and 2.16 mm across the raised face, with a 25 mm NTAG213 inlay sealed inside
Three views of the backpack tag and its dimensions. Blue body, coral-red face — that pair is the piece. Photographs of the actual tags, not renders.

Bought once. Works forever.

Replacements are one per piece per year, US only, and we post them the same way we post everything else. Anything past that — a whole batch, a change of design — email and we sort it.

What it does.

Could you buy a bare NFC sticker for a few dollars and set it up yourself? Sure. This tag arrives with the chip sealed inside a solid print — nothing stuck on, nothing to peel — and the chip is yours, blank: write it once from your phone, or we write it before it ships.

The big smart-tag services want a subscription — yearly plans, premium tiers, upsells at the register. There is no plan here. You buy the object once.

The object.

Footprint
61 × 79 mm backpack silhouette, hanging hole in the handle
Thickness
1.68 mm body, 2.16 mm across the raised face
Face
Cornflower-blue body; the whole face raised in coral-red — TAP FOR EMERGENCY CONTACT across the flap, the shoulder straps, the buckled front pocket, and the tap mark inside it
Chip
NTAG213, 25 mm inlay — sealed inside at a print pause. Its 144 bytes hold a name, a phone number and a short note, about a line of text
Set up by
You, with a free phone app — here is how
Yours for life
The chip rewrites — new number, new destination, as often as you like. No renewal, ever.

What a finder sees.

Open the full page ↗

The tap opens a plain page on the finder's own phone: whose bag it is, one button to call you, one to text you — with their location attached if they allow it.

The page opens in the finder's browser — nothing to install on either side. The details ride in the tag's own link — nothing is saved with Replegend, and there is no account to keep. Change them by rewriting the tag, whenever, free.

Sample details. The number is a reserved fictional one, and the page on the right is the real one — not a picture of it.

A stranger's screen, one tap after finding the bag.